Privacy Policy
At Happy Wheels Hire, operated by BusRoute (“we,” “us,” “our,” or “Happy Wheels Hire“), we prioritise protecting your privacy. This privacy policy, along with our terms and conditions and any other referenced documents, outlines how we handle any personal data we collect from you or that you provide to us. Please review this carefully to understand our approach to managing your personal data. By visiting the Happy Wheels Hire website or using our app, you agree to follow the practices outlined in this policy.
For purposes of the General Data Protection Regulation (GDPR), BusRoute LTD is the data controller, registered in England and Wales under company number 14331259, with its registered office at 167-169 Great Portland Street, Fifth Floor, London, England, W1W 5PF.
Information we collect from you
We will collect and process the following data about you:
- The information you share with us includes any details provided through forms on our website or app, or via communication channels such as phone, email, or other methods. This may involve information shared when searching for products or services, participating in social media features on our site, entering competitions, promotions, or surveys, or reporting issues with our platform. The details you provide could include your name, address, email, phone number, financial and credit card information, personal descriptions, photographs, or content from your social media accounts.
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The data we gather about you. For each visit to our sites, we automatically collect the following information:
- We collect technical details, like the Internet Protocol (IP) address linking your computer or mobile device to the internet, along with your login credentials.
- We track details of your visit, including complete URLs, your clickstream to, through, and from our site (with date and time), partners you viewed or searched, download errors, and any phone number you used to contact customer service.
- We use your location whether you’re a registered trade professional or a valued customer.
- We collect information about you when you use any of our other websites or services. If we decide to share or combine this data with details collected on this site or app, we will notify you during collection and explain why. We actively work with third parties, including business partners, technical, payment, and delivery subcontractors, advertising networks, analytics providers, search information providers, and credit reference agencies. When we receive information about you from these sources, we will inform you and clarify how we plan to use it.
Intended Uses of Your Personal Data
The table below outlines how we will use your personal data and the legal basis for each purpose. Where relevant, we clarify our legitimate interests. Note that we may process your personal data under multiple legal grounds, depending on its specific purpose.
| Purpose/Activity | Type of data | Legal grounds for processing, including the basis of legitimate interest |
|---|---|---|
| To register you as a new customer or trade professional |
(a) Identity
(b) Contact |
Execution of a contract with you |
|
To ensure your order is managed and delivered seamlessly:
(a) Manage payments, fees and charges (b) Collect and recover money owed to us |
(a) Identity
(b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Fulfilling our contractual obligations to you
(b) Essential for our legitimate interests in recovering debts owed to us. |
|
To manage and nurture our relationship with you, which includes:
(a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey. |
(a) Identity
(b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you
(b) Required to fulfill a legal obligation (c) Necessary to serve our legitimate interests: ensuring information remains current and accurate. |
| To allow you to participate in a prize draw, enter a competition, or complete a survey |
(a) Identity
(b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Performance of a contract with you
(b) Essential to our legitimate interests, allowing us to understand how customers and trade professionals engage with our products and services. This insight helps us enhance our offerings and drive business growth. |
| To manage and safeguard our business and websites, we oversee tasks such as troubleshooting, data analysis, testing, system maintenance, support, reporting, and data hosting. |
(a) Identity
(b) Contact (c) Technical |
(a) Essential to our legitimate interests, including managing business operations, administration, IT services, ensuring network security, preventing fraud, and supporting business reorganisation or group restructuring efforts.
(b) Necessary to comply with a legal obligation |
| To provide you with tailored website content and advertisements while evaluating the effectiveness of the ads we deliver. |
(a) Identity
(b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
Necessary for our legitimate interests (to study how customers and trade professionals use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
| Leverage data analytics to improve our website, refine products and services, optimize marketing strategies, and strengthen customer relationships and experiences. |
(a) Technical
(b) Usage |
Necessary for our legitimate interests (to define types of customers and trade professionals for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
| To make suggestions and recommendations to you about goods or services that may be of interest to you |
(a) Identity
(b) Contact (c) Technical (d) Usage (e) Profile |
Essential for our legitimate interests (to enhance our products/services and expand our business) |
Change of purpose
Your personal data will be used exclusively for the purpose it was collected unless we identify a legitimate reason to use it in a way that aligns with the original intent. If you’d like further clarification on how this new purpose is compatible with the initial one, feel free to reach out to us.
If we need to use your personal data for a purpose other than what was initially outlined, we will notify you and explain the legal basis for doing so. Please note that, in certain circumstances permitted or required by law, we may process your personal data without your knowledge or consent, in full compliance with applicable regulations.
Cookies
Our website employs cookies to differentiate you from other visitors, enhancing your browsing experience while enabling us to improve our site.
Uses made of the information
We use information held about you in the following ways:
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Information you provide us: We will use this data to:
- To fulfil our obligations under any contracts between us and provide you with the information, products, and services you request.
- To inform you about additional goods and services we offer that are similar to those you have previously purchased or inquired about.
- To provide you, or allow selected third parties to provide you, with information about goods or services that may interest you, we follow these guidelines: For existing customers or trade professionals, we will contact you via email or SMS only with updates on similar goods or services from past sales or negotiations. For new customers or trade professionals, if we share your data with selected third parties, they (or we) will contact you electronically only with your consent. If you’d prefer us not to use your data this way or share it for marketing purposes, please tick the appropriate box on the data collection form.
- To inform you of updates to our service.
- To present our site content in the most effective way for you and your computer.
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Information We Collect About You: We will utilise this information to:
- To manage our websites and support internal operations, including troubleshooting, data analysis, testing, research, and conducting surveys and statistical reviews;
- To improve our websites, ensuring content is presented in the most effective way for both you and your device;
- To facilitate your use of our service’s interactive features whenever you wish.
- As part of our commitment to ensuring the safety and security of our sites,
- To assess and comprehend the effectiveness of the advertisements we present to you and others and to provide you with relevant advertising;
- To offer suggestions and recommendations to you and other site users about goods or services that might interest you or them.
- Information from other sources will be combined with what you provide and what we collect about you. This integrated information will be used for the purposes outlined above, tailored to the types of information we receive.
Information Disclosure
You acknowledge our right to share your personal information with:
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Selected third parties including:
- Business partners, suppliers, and subcontractors involved in executing any contracts we establish with them or you;
- Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others;
- Analytics and search engine providers help us enhance and optimise our site.
We will disclose your personal information to third parties:
- If we sell or purchase any business or assets, we will disclose your personal data to the prospective seller or buyer of those businesses or assets.
- Suppose BUSROUTE or nearly all of its assets, including its Happy Wheels Hire operations, are acquired by a third party. In that case, the personal data it holds about its customers and trade professionals will be among the assets transferred.
- If we are required to disclose or share your data to comply with legal obligations, enforce our terms of service and agreements, or protect the rights, property, and safety of Happy Wheels Hire (operated by BUSROUTE), our customers, trade professionals, or others, we will fulfil that duty. This may include sharing information with other companies and organisations to prevent fraud and reduce credit risks.
Where we store your personal data
The information you provide is stored on our secure servers. Payment transactions are encrypted with SSL technology for added security. If you have selected a password to access specific parts of our site, it is your responsibility to keep it confidential. Please do not share your password with anyone.
Unfortunately, transmitting information over the internet is never entirely secure. While we make every effort to protect your personal data, we cannot guarantee its safety during transmission to our sites, and you do so at your own risk. Once we receive your information, however, we implement robust procedures and advanced security measures to safeguard it against unauthorised access.
Data retention
We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations. To determine the appropriate retention period, we consider several factors: the volume, nature, and sensitivity of the data; the risk of unauthorised access or disclosure; the purposes of processing and whether they can be achieved through alternative means; and any applicable legal requirements.
Your legal rights
In certain situations, you are entitled to rights concerning your personal data under data protection laws. To exercise any of these rights, please reach out to us.
Typically, no fee is required.
You can access your personal data or exercise your rights free of charge. However, if your request is deemed unfounded, repetitive, or excessive, we may charge a reasonable fee. In such instances, we also reserve the right to deny the request.
What we may need from you
We may request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to anyone with no right to receive it. We may also contact you to ask you for further information about your request to speed up our response.
Time limit to respond
We strive to respond to all legitimate requests within one month. However, if your request is particularly complex or you’ve submitted multiple requests, it may take us a bit longer. In such cases, we will inform you and keep you updated.
Changes to our privacy policy
Any future updates to our privacy policy will be shared on this page and, if required, communicated to you via email. We recommend checking this page periodically to stay informed about any changes or revisions.
Contact
Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to [email protected]
You can complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the chance to address your concerns before you approach the ICO, so please contact us in the first instance.